‘Act Local’ was our design motto for this fashion jewellery studio. Blue Pottery, a traditional art form of Jaipur was the principle design element in Albeli’s interiors. Since ready-to-buy jewellery pieces are a large part of Albeli’s business, the jewellery display was given the most designing attention. The design details and elements were derived from the brand name ‘Albeli’, meaning 'unique'. Floral accents and furniture curves were combined to bring a feminine appeal and hum the tune for-the-women-by–the-women.
Putting into action the design philosophy of combining modern and traditional concepts with the use of distinct materials, designs, colours and textures develop a perfect blend of the two contrary concepts. The 1000 sq. ft. designed space houses the studio lounge, showroom and the jewellery workshop.